The Deliverable Diary

Email remains one of the most effective tools nonprofits have for engaging supporters, driving donations and nurturing long-term relationships. Even as new channels emerge, well-crafted email campaigns continue to outperform many other outreach methods by both reach and return on investment. Why Email Still Matters for Nonprofits Email is not just alive. It’s thriving in […]

Email marketing has been declared “dead” more times than anyone can count. Yet here we are in 2026, and email is still one of the most reliable, cost-effective, and high-performing marketing channels available. What has changed is how email marketing works Audiences are more selective. Privacy expectations are higher. Automation is smarter. And inbox competition […]

If you’ve ever contacted our support team about an email issue, you may have been asked to provide the full headers. While that can sound technical, it’s actually a normal and helpful request! So, what are headers? Are they dangerous to share? And why do we ask to see them instead of just reading the email itself?! […]

The snow is falling, the tinsel is up and tiny hands are carefully penning their most important correspondence of the year: the letter to Santa. But here at SMTP2GO, we have to ask the difficult, un-elf-like question: in an era defined by data security and strict compliance, is your child’s wish list adhering to global data […]

The intention behind email blocklists is honorable: they’re there to keep our inboxes safe from spam. If you find your domain name or IP address added to one, however, it could seriously harm your deliverability (and make you break down and sob!) BUT it’s not all bad. Learn more about email blocklists and, most importantly, […]

If you’ve ever tried to send a big batch of emails using Outlook, Apple Mail, Thunderbird – or any other standard email app – you already know the struggle! These tools are great for everyday communication – but when it comes to sending to large groups, automations, or personalized campaigns, they simply aren’t built for […]