The Deliverable Diary

When it comes to email marketing, precision matters – and this includes how your mail server handles SMTP timeouts. SMTP timeouts are crucial for ensuring smooth communication between servers, especially when dealing with latency. According to RFC 5321, implementing a solid timeout mechanism with configurable per-command values isn’t just best practice – it’s essential for […]

Now that email is moving beyond its original frontiers into the exciting world of email-to-SMS it is worth revisiting some best practices to avoid having your texts get blocked by spam filters or flagged as junk in your recipients’ phones. The methods will be familiar to you if you are well-versed in the best way […]

You’ve crafted the perfect email. Your subject line is catchy, the content is polished, and your call to action is crystal clear. But when exactly should you send it? Finding the right time to send an email campaign can be the difference between a click and a scroll past. At SMTP2GO, we know that good […]

If you use email marketing to communicate with your audience, you may have encountered a problem called inbox clipping. Inbox clipping is when an email client, such as Gmail, truncates or hides part of your email message behind a link that says “[Message clipped] View entire message”. This can affect the readability, deliverability and effectiveness […]

We are email geeks here at SMTP2GO (no shame!) and we like to keep an eye on what’s happening in the email industry. The guys over at EmailTooltester are brilliant at researching and collating email statistics and putting them into insightful (fact-checked) reports, packed with fresh data. Here are some highlights from a recent EmailTooltester […]

In a crowded inbox, attention is everything. Marketers need more than just compelling subject lines, they need visuals that move. Enter the animated GIF. Used wisely, GIFs can help emails stand out, convey emotion and drive engagement. But does adding movement always move the needle in the right direction? Let’s explore the pros and cons […]