The Deliverable Diary

You want your business in the stratosphere – not your bounce rate! If your bounce rate is starting to look like your frequent flyer miles, don’t panic. Let’s bring things back down to earth and talk about how to get your email campaigns on solid ground again. What Is a Bounce Rate (and Why Should […]

Microsoft has announced a delay in one of its planned email security changes. If your organization uses Microsoft 365 (formerly Office 365) to send emails from printers, scanners or older apps, this update matters to you. In a nutshell, Microsoft is turning off an older email login method (Basic Authentication) in April 2026. This affects […]

If your business is planning to use SMS messaging via a dedicated number, there’s one crucial step you can’t afford to overlook: compliant SMS opt-in consent. U.S. wireless carriers require that businesses follow strict guidelines to ensure recipients have explicitly agreed to receive text messages. Whether you’re sending promotional offers or appointment reminders, compliance isn’t […]

When it comes to email, aesthetics matter but reputation and deliverability matter more. URL shorteners may have been your go-to for creating sleek, tidy messages, but they could be quietly sabotaging your campaigns. Here’s why shortened URLs aren’t always the best choice – and what to use instead. What Are URL Shorteners? Linking to external […]

Sending email with SMTP2GO is a piece of cake. But occasionally, things can go wrong, emails might not reach the inbox, or at all. For businesses, undelivered emails aren’t just annoying; they can damage relationships and hinder operations. In fact, one company discovered that their previous email provider’s poor sender reputation caused messages to vanish […]

When it comes to email marketing, precision matters – and this includes how your mail server handles SMTP timeouts. SMTP timeouts are crucial for ensuring smooth communication between servers, especially when dealing with latency. According to RFC 5321, implementing a solid timeout mechanism with configurable per-command values isn’t just best practice – it’s essential for […]