• Case Study: Ghirardelli Chocolate Company

    Case Study: Ghirardelli Chocolate Company

    For more than 170 years, Ghirardelli has been satisfying America’s sweet tooth with premium, decadent chocolate. Founded by Italian chocolatier Domenico Ghirardelli, this once-small venture has grown into one of the country’s most celebrated heritage confectionery brands.

  • Spammy Dodgers: Fixing Spam Complaints

    Spammy Dodgers: Fixing Spam Complaints

    Spam complaints can feel like a right, old kick in the teeth! Having spent precious time crafting an email, only to find that the recipient has marked it as spam, can leave you feeling deflated. It’s not the end of the world, however, and here we run through how to fix a spammy situation.

  • From Sign Up to Sending: Get Started with SMTP2GO

    From Sign Up to Sending: Get Started with SMTP2GO

    Whether you’re migrating from another SMTP provider or searching for a reliable, highly-rated email delivery service, this guide will walk you through the essential steps to sign up, set up an account, configure sending and explore key features to maximize your SMTP2GO experience.

  • GIFs in Emails: Yes or No?

    GIFs in Emails: Yes or No?

    In a crowded inbox, attention is everything. Marketers need more than just compelling subject lines, they need visuals that move. Enter the animated GIF. Used wisely, GIFs can help emails stand out, convey emotion and drive engagement. But does adding movement always move the needle in the right direction?

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