What is BIMI?
A bit of ID always goes a long way. You keep a card in your wallet at all times, and now your brand can do the same with BIMI! Swap the leather purse for a customer’s inbox, and you have the perfect place to pop your brand’s image.
Email Delivery & Tips
Practical advice on improving email deliverability, avoiding spam filters, and getting more messages into the inbox. We share tips, explanations, and best practices drawn from real-world sending.
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How To Improve Your Sending Reputation
A snazzy logo and swish color scheme can only get you so far. What you need is a reputation that puts you in the prime position: the coveted inbox. It’s the holy grail that can seem impossible, but doesn’t have to be. See how far your sending reputation can take you with these handy tips....
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Increase Email Engagement with Storytelling
When reaching out to our clients via email, we’re trying to make a personal connection via a very impersonal channel. This is where storytelling comes in.
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Understanding Suppressions
When it comes to email marketing, your suppression list is essential! Not only to maintain your sender reputation but to comply with the CAN-SPAM act’s requirements for commercial messaging.
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Clichéd Subject Lines Can Be Fun!
We’re often told to keep clichéd subject lines to a minimum, but every now and again it’s fun to get cheesy!
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The Lowdown On Email Tracking
Ever wondered if that email you sent just fell into some great internet abyss? Take the mystery out of email delivery with this handy toolkit of email tracking tips.
Not tried SMTP2GO yet?
Get acquainted with our application while you apply. There's no extra cost to track all of your emails. Forget headaches with email delivery: