The Deliverable Diary

What’s a warmed-up IP and do I need one? Keep that IP warm and toasty for deliverability rates that won’t leave you cold. Think of it like hot chocolate for your email game. In scientific terms, IP warming is the practice of gradually, ethically, and intentionally increasing the volume of email sent with a dedicated […]

An Internet Protocol address, more commonly known as an IP address, is a unique set of numbers assigned to a device on the internet or local network. When it comes to sending emails, you can use a dedicated IP or a shared IP. But what’s the difference, and which is the right choice for you? […]