The Deliverable Diary

When it comes to email, aesthetics matter but reputation and deliverability matter more. URL shorteners may have been your go-to for creating sleek, tidy messages, but they could be quietly sabotaging your campaigns. Here’s why shortened URLs aren’t always the best choice – and what to use instead. What Are URL Shorteners? Linking to external […]

When it comes to emails, looks are important, but reputation and deliverability beat a link any day. URL shorteners may have been your go-to for creating tight and tidy emails that are easy on the eye, but there’s a chance they’ve been up to no good. Understand why URL shorteners aren’t always the best choice […]