The Deliverable Diary

Bad deliverability rates? Stick with us to find out what affects deliverability to improve inbox placement and your customer’s overall email experience. Reputation Your sender domain and IP reputation are crucial. If your domain or IP address is new, you won’t have any sender reputation which looks suspicious to incoming servers. This is why a […]

Today we’re going to take an in-depth look at DomainKeys Identified Mail (DKIM), and how it can help maintain brand reputation and improve email deliverability. What’s a DKIM record for and how does it protect you? DKIM has a very important job when it comes to email security and it’s to ensure an email has […]

Right, now it’s time to get down to the nitty gritty! What are the meanings of all these abbreviations involved with SMTP (Simple Mail Transfer Protocol), why are they important and what do they do? Well, you have come to the right place! Below, I am going to discuss some of the most important terms associated with SMTP […]

Late in 2017, Microsoft made some big changes to their email infrastructure, and many Email Service Providers and other email senders are reporting problems getting into the Inbox for recipients hosted with Office 365 and Outlook. A lack of useful information about how to deal with these changes has left ESPs in a position of […]

By whitelisting, you avoid unnecessary spam filters and blacklist checks. See what whitelisting is and how to ensure your emails don’t go to spam.