The Deliverable Diary

You want your business in the stratosphere – not your bounce rate! If your bounce rate is starting to look like your frequent flyer miles, don’t panic. Let’s bring things back down to earth and talk about how to get your email campaigns on solid ground again. What Is a Bounce Rate (and Why Should […]

You want your business in the stratosphere, not your bounce rates. Sky-high bounce rate? Here’s what you need to know. We’ll bring you back down to earth. Bounce is a fun word, isn’t it? Not when it comes to email campaigns, it isn’t. In fact, a high bounce rate might be even worse than a […]

Confused about hard bounces, soft bounces, or rejected emails? Here’s the lowdown… SMTP2GO categorizes all bounces into hard bounces and soft bounces. A rejected email is an email that SMTP2GO blocks due to the recipient being on your suppression list. We do the hard/soft categorization by analyzing the error message sent to us by the recipient’s mail server. If […]