The Deliverable Diary

Email remains one of the most effective tools nonprofits have for engaging supporters, driving donations and nurturing long-term relationships. Even as new channels emerge, well-crafted email campaigns continue to outperform many other outreach methods by both reach and return on investment. Why Email Still Matters for Nonprofits Email is not just alive. It’s thriving in […]

According to the Email Deliverability Benchmarks Study by EveryAction, non-profits face a formidable challenge. With an industry average spam rate of 20.18%, it’s estimated that charitable organizations missed out on a staggering $92.8 million due to spam filters and low deliverability rates. Despite these hurdles, email marketing remains a cornerstone for non-profit communication, prized for its […]