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  • How to Warm Up an IP Address

    When you first start to send emails using a sparkling new IP address (or range of IP addresses), it is extremely important to up the ante when it comes to email best practices in order to keep your emails out of your recipients’ spam folders, even if you are simply switching email service providers. The […]

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    An image of a laptop with connection bubbles to represent and IP address

    Dedicated or Shared IP Address: Which One Is for You?

    An Internet Protocol address, more commonly known as an IP address, is a unique set of numbers assigned to a device on the internet or local network. When it comes to sending emails, you can use a dedicated IP or a shared IP. But what’s the difference, and which is the right choice for you? […]

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    How to stay out of the Spam folder

    How to Stay Out of the Spam Folder

    Believe it or not, after significant digital changes, social media platforms introduced and umpteen marketing tools available, email is one of the most powerful tools used to reach your clients and subscribers each and every day. Therefore, it is absolutely crucial that your emails land in the inbox. SMTP2GO is dedicated to inbox delivery and are […]

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    Whitelisting: How Does it Apply to My Emails?

    By whitelisting, you avoid unnecessary spam filters and blacklist checks. See what whitelisting is and how to ensure your emails don’t go to spam.

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    Which is Best: A Shared IP Address or a Dedicated IP Address?

    Deliverability is still a challenge for most email senders. ReturnPath still reports only one in five emails makes it to the inbox. Their Deliverability Benchmark Report shows some industries are having an especially hard time getting their emails read. Only 43% of the emails sent by the Software and Internet industry are reaching their recipients. Given these […]

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