The Deliverable Diary

As we navigate through 2024, securing your email communications remains a top priority. With the latest inbox protection rules from major email providers including Gmail and Yahoo, it’s crucial to bolster your defenses against phishing and spoofing. One of the most effective tools at your disposal is a robust DMARC policy. Let’s dive into why […]

Bad deliverability rates? Stick with us to find out what affects deliverability to improve inbox placement and your customer’s overall email experience. Reputation Your sender domain and IP reputation are crucial. If your domain or IP address is new, you won’t have any sender reputation which looks suspicious to incoming servers. This is why a […]

Today we’re going to take an in-depth look at DomainKeys Identified Mail (DKIM), and how it can help maintain brand reputation and improve email deliverability. What’s a DKIM record for and how does it protect you? DKIM has a very important job when it comes to email security and it’s to ensure an email has […]

Today we’re announcing some important changes in the way we handle DNS records (for things like SPF and DKIM). From now on, we only need you to edit CNAME records for your sender domains. You won’t need to worry at all about SPF records anymore as we will automatically handle it for you! To be […]

If you’ve followed our tips to prevent your email going into spam folders but you’re still having issues, your email formatting may be to blame. In order to determine which emails are accepted by recipient servers, mailbox providers follow RFC protocol on email formatting and content. In the last number of years, in order to […]

Right, now it’s time to get down to the nitty gritty! What are the meanings of all these abbreviations involved with SMTP (Simple Mail Transfer Protocol), why are they important and what do they do? Well, you have come to the right place! Below, I am going to discuss some of the most important terms associated with SMTP […]