The Deliverable Diary

If your emails are landing in spam, the cause is almost always one of seven things: missing or misconfigured authentication, a damaged sender reputation, a high complaint rate, a dirty or purchased list, a brand-new or cold-warmed domain, a content or link pattern that trips filters, or an SMTP provider that’s quietly making things worse. […]

An Internet Protocol address, more commonly known as an IP address, is a unique set of numbers assigned to a device on the internet or local network. When it comes to sending emails, you can use a dedicated IP or a shared IP. But what’s the difference, and which is the right choice for you? […]