The Deliverable Diary

You spend two days building a newsletter. Good copy, clean design, a list of 8,000 people who asked to hear from you. You hit send. And a third of them never see it. No bounce, no error, no warning. The email was “delivered.” It just landed in spam, or the Promotions tab, or some quiet […]

There’s a battle being waged just beyond your inbox… You can’t hear it, and you can very rarely see it. It is a battle to the death against spam. It’s ISPs vs spammers, with some anti-spam “entities” such as Spamhaus thrown in as covert forces. You, me, and anyone who uses email to run their […]