• New Feature: SSL Link Tracking

    New Feature: SSL Link Tracking

    Secure links with our new SSL link tracking feature! Earlier this year, SMTP2GO launched click tracking: a handy feature that shows how recipients interact with emails, so a better user experience can be provided. Once it’s known how customers are engaging, it’s easier to tailor future mailings to their needs and interests. Similar to our...

  • IP Reputation Is Only One Piece of Delivery Strategy

    IP Reputation Is Only One Piece of Delivery Strategy

    IP reputation represents just one piece of your delivery strategy. When email began, all we needed for good deliverability rates was a good IP reputation, nothing else mattered! Scarily enough, some email senders still believe this to be true. Well, far from it! So what are the other pieces to our puzzle?

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