• How To Send (Non-Needy!) Re-engagement Emails

    How To Send (Non-Needy!) Re-engagement Emails

    With the right emails, you can encourage those silent subscribers to step away from the “unsubscribe” button - meaning you can finally breathe a sigh of relief! Re-engagement is a delicate strategy that ensures you target any disengaged reader without sounding like a desperate friend  begging for attention. A growing subscriber list is always exciting,...

  • How to Write Emails That People Want to Read!

    How to Write Emails That People Want to Read!

    We’re passionate about email here at SMTP2GO and we know that writing a GREAT email isn’t always easy. Award-winning marketer, best-selling author and all-round email guru, Sam Bennett, offers some fantastic tips on how to write emails people read. 

  • Infographic: Psychology of Color in Marketing

    Infographic: Psychology of Color in Marketing

    Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing...

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