The Deliverable Diary

Incoming servers and spam filters are becoming stricter and stricter by the day. For this reason, it’s really important to understand what could trigger your email as spam when it’s not. Let’s start with danger words and phrases, there are a number out there that could trigger your recipient’s spam filter, especially if they are […]

Today we’re going to take an in-depth look at DomainKeys Identified Mail (DKIM), and how it can help maintain brand reputation and improve email deliverability. What’s a DKIM record for and how does it protect you? DKIM has a very important job when it comes to email security and it’s to ensure an email has […]

When it comes to marketing, there are many communication channels to choose from that can be a little overwhelming, especially for smaller businesses without a dedicated marketing team. There is one marketing tool, however, that all businesses should be taking advantage of – and that’s the email list. Email marketing efforts continue to bring ROI […]

Every year, our support team get to attend a number of online and in-person events. As well as an opportunity for growth, they’re also a chance for our team to get together and catch up. This month, Teresa and Emily attended the European Women in Technology conference in Amsterdam and they have shared their experiences […]

Archiving your business emails has a number of benefits across a number of sectors for both commercial and financial reasons. Let’s back up a little bit first Before we delve into the reason why you should start archiving, it’s important to know that email archiving is not the same as an email backup. An email […]

Although most have stepped away from SMS for personal interactions, interactions with businesses via SMS are on the rise with many companies looking to invest in SMS communication, particularly since the pandemic. Source: eMarketer SMS marketing  SMS marketing is the use of SMS to send marketing messages to opt-in recipients and is best used for short […]