The Deliverable Diary

If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to statista.com, the average cart abandonment rate across all devices was above 80% in 2021. That’s a huge segment that should be retargeted to regain those sales. This is where abandoned cart emails come in. Why do people abandon their shopping […]

Simple Mail Transfer Protocol, most commonly known as SMTP is used on a daily basis all over the world. SMTP directs your emails via various networks to their final destination; helping you communicate effectively with your colleagues, clients, and loved ones. So if SMTP is something that we use every day, we should be investing […]

AMP for email is the inevitable future of your email strategy. Static experiences are a thing of the past and your average click-through will soon be one step too far for the reader. Keep it in the inbox with AMP for email. What is AMP for email? AMP for email allows you to give friendly […]

You spoke and we listened! Email templates for API users are finally here. This easy-to-use feature will not only save you time and headaches but will also keep your templates nice and organized for continuous use. API users can now easily manage their email templates by creating, editing, testing, and previewing them directly from the […]

IP reputation represents just one piece of your delivery strategy. When email began, all we needed for good deliverability rates was a good IP reputation, nothing else mattered! Scarily enough, some email senders still believe this to be true. Well, far from it! So what are the other pieces to our puzzle? What makes up […]

Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing […]