The Deliverable Diary

Inserting images into your HTML design is highly recommended when it comes to email marketing. Not only will it attract your reader’s eye, but it’s also known to increase user engagement by up to 40%. But be careful, if they are not used correctly, you’ll face no end of delivery/display issues to the point where you should […]

You might want to sit down for this one! There’s a lot of email marketing jargon out there, and I am going to explain it all! 😛 A/B testing This one’s pretty useful! A/B testing involves sending out two different versions of an email. One may have an image at the top, one may have a […]