The Deliverable Diary

Did you know that the subject line is the most important part of your email? If your subject line fails to attract your reader’s attention, your content may as well not exist. Sad but true! “64% of recipients open emails based solely on the subject line.” (Finances Online, 2023) Follow our top tips on creating […]

Incoming servers and spam filters are becoming stricter and stricter by the day. For this reason, it’s really important to understand what could trigger your email as spam when it’s not. Let’s start with danger words and phrases, there are a number out there that could trigger your recipient’s spam filter, especially if they are […]