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If you love a dose of color, check out the infographic below to find out which colors trigger which emotions and reactions. That’s right, color is a lot more important than we first thought! It can work wonders when it comes to marketing and branding as a whole (if used correctly) and can help with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing campaign, creating a CTA button, designing a logo or creating an accessible infographic, be sure to take into account the psychology of color in marketing. You’ll be surprised!

 

 

 

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