Transactional emails, also known as ‘triggered emails’ or ‘automated emails’, are emails that are sent after an action has been taken. More often than not, they are sent to the person who took the action. For example, if you buy a product online, you’ll receive a transactional email once a payment has been accepted. Or, […]
As a company that helps people send email, we were interested to attend the action-packed Emarsys Revolution conference, which was held in London, last month. Having listened to many industry experts speak, one thing became clear: when it comes to sending marketing-related email, recipients/customers are expecting MORE from the emails that drop into their inbox. […]
Believe it or not, after significant digital changes, social media platforms introduced and umpteen marketing tools available, email is one of the most powerful tools used to reach your clients and subscribers each and every day. Therefore, it is absolutely crucial that your emails land in the inbox. SMTP2GO is dedicated to inbox delivery and are […]
SMTP2GO has a powerful API that lets you programmatically modify almost every aspect of your account. For example, you can use the API to dynamically add new SMTP users, send an email with custom-generated HTML, respond to statistics on your emails, and more. Usually this requires setting up a server to respond to API calls […]
SMTP2GO has a feature called webhooks that lets you get notified when specific events happen for the emails you send out. For example, you could get notified when an email is delivered, reported as spam, bounced, or opened by a user. Now imagine using those notifications from your emails and integrating them with hundreds of […]
Email deliverability, otherwise known as inbox placement, is the rate at which your emails reach your customers’ inboxes. Don’t confuse email deliverability and email delivery – although they sound almost identical, they differ in how they measure an email being delivered. Email delivery measures only if your emails are being delivered, irrespective of whether your […]
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