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  • How to Use Images in Emails

    Inserting images into your HTML design is highly recommended when it comes to email marketing. Not only will it attract your reader’s eye, but it’s also known to increase user engagement by up to 40%. But be careful, if they are not used correctly, you’ll face no end of delivery/display issues to the point where you should […]

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    Email Campaigns: How to Plan Them in Advance

    Have you ever missed an important email campaign? Perhaps you didn’t realize that ‘International Women’s Day‘ was looming or Valentine’s Day just slipped your mind (not only with your partner). These missed events are missed opportunities to promote your brand under a different light. For that reason, it’s extremely important to plan ahead and get those email […]

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    Email Marketing for Small Businesses

    Did you know, email marketing was voted by customers to be the preferred way to receive marketing material? If not, you do now! So, if your email marketing game isn’t up to scratch, you’ll want to read on to discover our top tips on email marketing for small businesses. Make signing up easy If you […]

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    How to Improve CX with Transactional Emails

    Transactional emails, also known as ‘triggered emails’ or ‘automated emails’, are emails that are sent after an action has been taken. More often than not, they are sent to the person who took the action. For example, if you buy a product online, you’ll receive a transactional email once a payment has been accepted. Or, […]

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    How to Improve CX with Email Personalization

    As a company that helps people send email, we were interested to attend the action-packed Emarsys Revolution conference, which was held in London, last month. Having listened to many industry experts speak, one thing became clear: when it comes to sending marketing-related email, recipients/customers are expecting MORE from the emails that drop into their inbox. […]

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    How to stay out of the Spam folder

    How to Stay Out of the Spam Folder

    Believe it or not, after significant digital changes, social media platforms introduced and umpteen marketing tools available, email is one of the most powerful tools used to reach your clients and subscribers each and every day. Therefore, it is absolutely crucial that your emails land in the inbox. SMTP2GO is dedicated to inbox delivery and are […]

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