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  • Dos and Don’ts of Email-Preview Text

    Email-preview text is the line of text that a recipient can see right beneath the subject line of a received email. It’s your subject line’s best friend and supports the subject line for optimum open rates. In order to reap its benefits, see our dos and don’ts of email-preview text below! Your email-preview-text strategy There […]

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    The Important Role of Email During a Crisis

    At the best of times, communication is key. At the worst of times, it’s a necessity! Over the past (tough) weeks, individuals and companies have had to up their game when it comes to online communication. In fact, a number of people have found that they are communicating more than they were before: with loved […]

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    How to Plan Your Black Friday Campaign

    Black Friday is almost here and Christmas is looming! If you didn’t already know, Black Friday is the biggest shopping-holiday that exists today. Some companies actually extend the Thanksgiving holiday for their employees to enjoy this day and spend, spend, spend (how nice!). As Black Friday is so huge, the competition is equally massive. It […]

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    Choosing the Right Font for Your Emails

    Choosing the right font for your emails is more important than you might think! Similar to alt attributes (which are often forgotten about), font choice can increase web accessibility for those with a situational or permanent disability. You’ll want to think beyond aesthetics and how your email looks, to how accessible it is on a […]

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    Email Etiquette – How NOT to Screw Up

    When growing up, we learned our inside fork from our outside fork, that children were seen and not heard, we were told to offer a firm handshake and to never put our elbows on the table. Mother always ensured that our best manners were brought out around strangers. But, where do we learn about email […]

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    Infographic: How to Create a Newsletter

    If you’re sending newsletters to your subscribers on a regular basis, you’ll want to check out our infographic below on “How to Create a Newsletter” to find out what you should and shouldn’t include. Alongside our infographic on “Email Marketing, Do’s and Don’ts“, you can’t go wrong.

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