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  • Organizing Your Christmas Email Campaign

    Love it or hate it, Christmas is coming! Don’t miss the (big, red, festive!) bus of opportunity by leaving your holiday email campaigns to the last minute. Each year, we have customers who do and it causes them stressssss. Avoid the stress! Pull up a chair, pour an eggnog and take a look at our […]

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    Email Etiquette – How NOT to Screw Up

    When growing up, we learned our inside fork from our outside fork, that children were seen and not heard, we were told to offer a firm handshake and to never put our elbows on the table. Mother always ensured that our best manners were brought out around strangers. But, where do we learn about email […]

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    multicoloured pastel bunting on a pink background with the text how to make your emails fun

    How to Make Your Emails Fun! 🤪

    We all know the difference between receiving a bill in the mail, and a fun letter or a birthday card. We’re normally a bit more hesitant to open a bank statement, whereas a colorful invitation gets opened right away. Why should our emails be any different? Fun and humor are great ways to make sure […]

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    Infographic: Email Danger Words and Phrases

    Incoming servers and spam filters are becoming stricter and stricter by the day. That’s why it’s really important to understand what could get your email marked as spam when it’s not. Let’s start with danger words and phrases, there are a number out there that could trigger your recipient’s spam filter, especially if they are […]

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    How Understanding Personality Type Can Improve Our Emails

    Email is the preferred method of business communication with billions and billions of emails being sent on a daily basis but could we send better, more effective messages? SMTP2GO helps improve the technical side of delivery, but what about the human side of delivery? I spoke to MBTI® practitioner, Tamsin Regnes, who talks about how […]

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    Subject Lines: How to Get Them Right 👌

    We’ve said it before, and we’ll be sure to say it again, but your subject line is the most important part of your email. If your subject line fails to attract your reader’s attention, your content may as well not exist. Sad but true! “35% of recipients open emails based solely on the subject line.” […]

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