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  • Email Delivery & Tips

IP Reputation Is Only One Piece of Delivery Strategy

IP reputation represents just one piece of your delivery strategy. When email began, all we needed for good deliverability rates was a good IP reputation, nothing else mattered! Scarily enough, some email senders still believe this to be true. Well, far from it! So what are the other pieces to our puzzle? What makes up […]

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  • Email Delivery & Tips

Infographic: Psychology of Color in Marketing

Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing […]

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  • Email Delivery & Tips

How Will the iOS 15 Update Affect Open Tracking?

Since Apple’s big news, we’ve sat back, listened, and observed. What is everyone saying about this sudden change? Are they worried? Should YOU be worried? Let’s find out… What’s happened exactly? First of all, if you are not too sure what we’re talking about, Apple has introduced ‘Mail Privacy Protection’ for their Mail app iOS […]

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  • Email Delivery & Tips

Unwrapping Birthday Emails

If you’re not collecting your customer’s date of birth on signup, you might want to start doing it now! Check out the infographic below and be blown away by the stats!  

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  • Email Delivery & Tips

How to Use Video in Email

It’s all about video, we’re sure you are aware! But how do you incorporate video in email? It’s not always easy and there are a few things you need to think about. 👇 Whether it’s for marketing purposes, transactional, or an onboarding email, including video in email is a sure-fire way to increase open rates […]

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  • Email Delivery & Tips

SMTP2GO at Inbox Expo 2021: List-collection Methods and Best Practices

Inbox Expo 2021 was a smash hit for #emailgeeks across the globe! This year, we were lucky enough to be invited to speak alongside a number of industry leaders to talk about one of our favorite things: email! Louise, one of our Customer Success Engineers, presented “The Email’s Your Oyster. The Customer’s Your Pearl”, you […]

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