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  • Email Delivery & Tips

AMP it up!

AMP for email is the inevitable future of your email strategy. Static experiences are a thing of the past and your average click-through will soon be one step too far for the reader. Keep it in the inbox with AMP for email. What is AMP for email? AMP for email allows you to give friendly […]

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  • Features & Updates

New Feature: API Templates

You spoke and we listened! Email templates for API users are finally here. This easy-to-use feature will not only save you time and headaches but will also keep your templates nice and organized for continuous use. API users can now easily manage their email templates by creating, editing, testing, and previewing them directly from the […]

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Two people putting a puzzle together to represent a delivery strategy
  • Email Delivery & Tips

IP Reputation Is Only One Piece of Delivery Strategy

IP reputation represents just one piece of your delivery strategy. When email began, all we needed for good deliverability rates was a good IP reputation, nothing else mattered! Scarily enough, some email senders still believe this to be true. Well, far from it! So what are the other pieces to our puzzle? What makes up […]

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  • Email Delivery & Tips

Infographic: Psychology of Color in Marketing

Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing […]

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  • Email Delivery & Tips

How Will the iOS 15 Update Affect Open Tracking?

Since Apple’s big news, we’ve sat back, listened, and observed. What is everyone saying about this sudden change? Are they worried? Should YOU be worried? Let’s find out… What’s happened exactly? First of all, if you are not too sure what we’re talking about, Apple has introduced ‘Mail Privacy Protection’ for their Mail app iOS […]

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  • Email Delivery & Tips

Unwrapping Birthday Emails

If you’re not collecting your customer’s date of birth on signup, you might want to start doing it now! Check out the infographic below and be blown away by the stats!  

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