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  • Infographic: Psychology of Color in Marketing

    Which colors can trigger which emotions or reactions? That’s right, color is super important when it comes to marketing, and if used correctly, it can provoke the desired response alongside helping with accessibility (there’s a great article here on accessible infographics for further details on this)! So, the next time you’re planning your email marketing […]

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    How Will the iOS 15 Update Affect Open Tracking?

    Since Apple’s big news, we’ve sat back, listened, and observed. What is everyone saying about this sudden change? Are they worried? Should YOU be worried? Let’s find out… What’s happened exactly? First of all, if you are not too sure what we’re talking about, Apple has introduced ‘Mail Privacy Protection’ for their Mail app iOS […]

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    Unwrapping Birthday Emails

    If you’re not collecting your customer’s date of birth on signup, you might want to start doing it now! Check out the infographic below and be blown away by the stats!  

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    How to Use Video in Email

    It’s all about video, we’re sure you are aware! But how do you incorporate video in email? It’s not always easy and there are a few things you need to think about. 👇 Whether it’s for marketing purposes, transactional, or an onboarding email, including video in email is a sure-fire way to increase open rates […]

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    SMTP2GO at Inbox Expo 2021: List-collection Methods and Best Practices

    Inbox Expo 2021 was a smash hit for #emailgeeks across the globe! This year, we were lucky enough to be invited to speak alongside a number of industry leaders to talk about one of our favorite things: email! Louise, one of our Customer Success Engineers, presented “The Email’s Your Oyster. The Customer’s Your Pearl”, you […]

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    Stay Safe: Improve Email Security

    So many security breaches have started in the inbox. Keep safe and improve your email security by following these top tips. 👇  

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