Although most have stepped away from SMS for personal interactions, interactions with businesses via SMS are on the rise with many companies looking to invest in SMS communication, particularly since the pandemic. Source: eMarketer SMS marketing SMS marketing is the use of SMS to send marketing messages to opt-in recipients and is best used for short […]
Every year, our support team get the opportunity to attend a number of online and in-person events. As well as an opportunity for growth, they’re also a chance for our team to get together and catch up. This year, Teresa and Louise got the opportunity to attend CloudFest 2022 in Rust, Germany. Teresa, Customer Success […]
“Sorry to bother you with this post, I just thought it would be an interesting topic to look over and relevant for your job role, but I understand if you don’t have time to read it.” Sound like you? As women, we tend to be a little too apologetic in our writing and less ‘to […]
If you’re in eCommerce, you won’t be a stranger to an abandoned cart. According to statista.com, the average cart abandonment rate across all devices was above 80% in 2021. That’s a huge segment that should be retargeted to regain those sales. This is where abandoned cart emails come in. Why do people abandon their shopping […]
Simple Mail Transfer Protocol, most commonly known as SMTP is used on a daily basis all over the world. SMTP directs your emails via various networks to their final destination; helping you communicate effectively with your colleagues, clients, and loved ones. So if SMTP is something that we use every day, we should be investing […]
AMP for email is the inevitable future of your email strategy. Static experiences are a thing of the past and your average click-through will soon be one step too far for the reader. Keep it in the inbox with AMP for email. What is AMP for email? AMP for email allows you to give friendly […]
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