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  • Email Delivery & Tips

15 Email Unsubscribe Best Practices

The way you handle email unsubscribes for your marketing emails is more important than it looks. It’s not a time to make things difficult for the people who want to leave your list, or to just dismiss them without a second thought. There’s actually a huge reason to make unsubscribing from your list easy, if […]

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  • Email Delivery & Tips

Which is Best: A Shared IP Address or a Dedicated IP Address?

Deliverability is still a challenge for most email senders. ReturnPath still reports only one in five emails makes it to the inbox. Their Deliverability Benchmark Report shows some industries are having an especially hard time getting their emails read. Only 43% of the emails sent by the Software and Internet industry are reaching their recipients. Given these […]

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  • Email Delivery & Tips

32 Ways to Improve Email Deliverability

There are lots of metrics to follow in email marketing: open rates, click-through rates, unsubscribes… Here are the 32 things you should focus on to improve your delivery rates.

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  • Email Delivery & Tips

11 Ways to Improve Email Security

Hackers abound. We see more and more news headlines about not just eBay accounts getting hacked, but major international banks getting hacked. And while there’s no sane way for the average person to be sure their information is 100% forever safe (you can’t even buy laundry soap at Target 100% safely) there are quite a […]

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  • Email Delivery & Tips

The Kitten’s Guide to Canadian Anti-Spam Law

Got $1-10 million dollars to lose? No? Then it’s time to get onboard with the new Canadian Anti-Spam Law. CASL went into effect on July 1st of this year, and while we’ve all got three years before the multi-million dollar penalties start showing up, it’s definitely time to get CASL compliant. Before we get too […]

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  • Features & Updates

May & June Updates

This month’s SMTP2GO updates include a range of stability and bug fixes. We have also implemented some delivery improvements. Adjustments are continually made to our hard/soft bounce classification system, to ensure that it stays as accurate as possible. We have added and classified a significant number of known responses given by recipient mail servers. Email […]

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