The Deliverable Diary

Whether you’re considering or already using email for your brand, acquisition, or retention efforts, email testing is vital to any marketing or communications strategy and will pay dividends in additional customer engagement and performance – no matter what your objectives are. Email testing can be executed in a few different ways. We’ll look at A/B […]

When you first start to send emails using a sparkling new IP address (or range of IP addresses), it is extremely important to up the ante when it comes to email best practices in order to keep your emails out of your recipients’ spam folders, even if you are simply switching email service providers. The […]

There’s a battle being waged just beyond your inbox… You can’t hear it, and you can very rarely see it. It is a battle to the death against spam. It’s ISPs vs spammers, with some anti-spam “entities” such as Spamhaus thrown in as covert forces. You, me, and anyone who uses email to run their […]

SMTP2GO has a feature called webhooks that lets you get notified when specific events happen for the emails you send out. For example, you could get notified when an email is delivered, reported as spam, bounced, or opened by a user. Now imagine using those notifications from your emails and integrating them with hundreds of […]

Email deliverability, otherwise known as inbox placement, is the rate at which your emails reach your customers’ inboxes. Don’t confuse email deliverability and email delivery – although they sound almost identical, they differ in how they measure an email being delivered. Email delivery measures only if your emails are being delivered, irrespective of whether your […]

Just like you regularly clean your house to keep it free from unwanted clutter, dirt and germs, it’s also a good idea to clean your email lists regularly (also known as list hygiene). This’ll ensure that you minimize bounces, improve conversion rates and stay on the good side of ISPs and regulators (incl. EU GDPR […]