Whether you’re considering or already using email for your brand, acquisition, or retention efforts, email testing is vital to any marketing or communications strategy and will pay dividends in additional customer engagement and performance – no matter what your objectives are. Email testing can be executed in a few different ways. We’ll look at A/B […]
When you first start to send emails using a sparkling new IP address (or range of IP addresses), it is extremely important to up the ante when it comes to email best practices in order to keep your emails out of your recipients’ spam folders, even if you are simply switching email service providers. The […]
There’s a battle being waged just beyond your inbox… You can’t hear it, and you can very rarely see it. It is a battle to the death against spam. It’s ISPs vs spammers, with some anti-spam “entities” such as Spamhaus thrown in as covert forces. You, me, and anyone who uses email to run their […]
Email deliverability, otherwise known as inbox placement, is the rate at which your emails reach your customers’ inboxes. Don’t confuse email deliverability and email delivery – although they sound almost identical, they differ in how they measure an email being delivered. Email delivery measures only if your emails are being delivered, irrespective of whether your […]
Just like you regularly clean your house to keep it free from unwanted clutter, dirt and germs, it’s also a good idea to clean your email lists regularly (also known as list hygiene). This’ll ensure that you minimize bounces, improve conversion rates and stay on the good side of ISPs and regulators (incl. EU GDPR […]
Late in 2017, Microsoft made some big changes to their email infrastructure, and many Email Service Providers and other email senders are reporting problems getting into the Inbox for recipients hosted with Office 365 and Outlook. A lack of useful information about how to deal with these changes has left ESPs in a position of […]
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