The Deliverable Diary

Don’t worry, we trust that you send out high-quality, unmissable content but as the old adage goes – you can’t please all of the people, all of the time. Part of running a business in the internet age is coming to terms with the fact that some long-time clients will eventually wish to part ways, […]

Tired of pulling up the stats from your mailing campaigns and being disappointed? Tired of following up on emails with clients, only to find they never saw them at all? Here’s how to hit the main inbox… Back in the day, you had the spam mailbox to contend with — nowadays the range of unfavorable […]

Know your sending limits, and send within them! While we generally believe in being limitless here at SMTP2GO, there are some technical limits we have in place to ensure all of our users have the speediest, best experience possible. Today, we’ll walk you through the easy, breezy facts on our sending limits so you can […]

What’s a warmed-up IP and do I need one? Keep that IP warm and toasty for deliverability rates that won’t leave you cold. Think of it like hot chocolate for your email game. In scientific terms, IP warming is the practice of gradually, ethically, and intentionally increasing the volume of email sent with a dedicated […]

Now that email is moving beyond its original frontiers into the exciting world of email-to-SMS it is worth revisiting some best practices to avoid having your texts get blocked by spam filters or flagged as junk in your recipient’s phones. The methods will be familiar to you if you are well-versed in the best way […]

If you’ve spent any time in the email space (or software more generally) you will know that there are a raft of strange and cryptic acronyms that come with the territory. They can be misleading, confusing and daunting, particularly for newcomers who just want to set up their SMTP relay and never give it another […]