The Deliverable Diary

Email marketing isn’t just about sending messages; it’s about weaving a magical connection with your audience. Let’s unravel the secrets to boosting customer interaction, seizing content opportunities, and expanding your network with these helpful ‘no-reply’ alternatives. The no-reply dilemma In the world of email marketing, establishing genuine connections is pivotal for success. No-reply email addresses […]

AMP for email is the inevitable future of your email strategy. Static experiences are a thing of the past and your average click-through will soon be one step too far for the reader. Keep it in the inbox with AMP for email. What is AMP for email? AMP for email allows you to give friendly […]

All SMTP2GO users have access to detailed real-time reports. Here we explain what each section means to help you keep on top of your email metrics. Reports Metrics Explained Reports > Summary The Summary section of your SMTP2GO dashboard will give you an overall insight into your sending over the past month. You can display […]

Email is crucial for business, but needs may vary from company to company, and person to person, which is why there are many different ways you can integrate with SMTP2GO.  So let’s go through them… Classic SMTP Connect using the SMTP protocol and send email directly from your email application. This is the most common […]

2022 absolutely flew by! We’re here again to review what’s in store for 2023, and what email-marketing trends you should jump on where possible. Hyper personalization This comes up every year, but it now goes way beyond knowing the recipient’s name and using it in the subject line. According to Slideshare, 80% of consumers are […]

Ho ho ho! We’re proud to announce our new partnership with the North Pole! SMTP2GO and Santa: Partners in Delivery. As the big day draws near, the North Pole postal service is busier than ever! We know how important it is for your letters to reach Santa, so we’ve put together a plan to make […]