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  • Email Delivery & Tips

A Look at Conversational Marketing

In today’s fast-paced digital landscape, traditional marketing methods face increasing challenges in capturing and retaining customer attention. As consumers become more selective about the brands they engage with, businesses must adapt their strategies to meet evolving expectations. One of the game-changers in today’s fast-paced digital arena is conversational marketing. What is Conversational Marketing? It’s a […]

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  • Customer Success

Case Study: SMTP2GO Helped Me Solve My Email Problems

Meet Daniela Zavallone: Director and Developer of SqualaDesign Ltd, a web design, development, marketing and IT consulting company based in Timaru, New Zealand. Here, Daniela shares how SMTP2GO helped her solve her email problems and grow her business. Over to Daniela… What I Do and Why I Need a Reliable SMTP Service My company offers different […]

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  • Company Life

#InspireInclusion: International Women’s Day 2024

The theme for International Women’s Day 2024 is ‘Inspire Inclusion,’ a powerful call to action that resonates deeply with our company values. In our journey towards fostering a more inclusive world, we recognize the pivotal role women play not only in our company but in society at large. As we approach International Women’s Day 2024, […]

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  • Email Delivery & Tips

Ditching No-Reply Emails: What to Use Instead (Part 2)

Email marketing isn’t just about sending messages; it’s about weaving a magical connection with your audience. Let’s unravel the secrets to boosting customer interaction, seizing content opportunities, and expanding your network with these helpful ‘no-reply’ alternatives. The no-reply dilemma In the world of email marketing, establishing genuine connections is pivotal for success. No-reply email addresses […]

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  • Features & Updates

Introducing Scheduled Reporting

Introducing Scheduled Reporting: a new feature that lets you customize your email reports. You can select the data you want to see from your Activity, Summary and Suppressions pages, and choose how often you want to receive the reports (daily, weekly or monthly). The reports will be sent to your email address or any other […]

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  • Email Delivery & Tips

Non-profits: How to Reach Donors’ Inboxes

According to the Email Deliverability Benchmarks Study by EveryAction, non-profits face a formidable challenge. With an industry average spam rate of 20.18%, it’s estimated that charitable organizations missed out on a staggering $92.8 million due to spam filters and low deliverability rates. Despite these hurdles, email marketing remains a cornerstone for non-profit communication, prized for its […]

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